The movement that believes companies can do good – Conscious CapitalismSubmitted by Financial Planning Solutions, LLC on December 13th, 2018
In January 2017 I wrote about attending a forum held in downtown Boston that featured a number of small and medium-sized business owners who had gathered to discuss the Conscious Capitalism way. Based on a book written by John Mackey, co-founder of Whole Foods Market and Raj Sisodia, FW Olin Distinguished Professor, Conscious Capitalism is a global movement with chapters in major US metropolitan areas and several foreign countries.
It is about re-defining the purpose of corporations to serve all stakeholders, shareholders, employees, vendors and communities in which they exist. It is about finding win-win solutions for all that propel and reward all parties. It is not about quarterly earnings reports and maximizing profits.
CC captured my attention from the very beginning. As a business school graduate, it helped to redefine the purpose of business and corporations and give them a higher meaning than the results on an Excel spreadsheet.
This fall I found myself accepting a position as Treasurer for the Boston chapter of CC. And I am making many new friends who share these principles.
While not every company will adopt the high principles outline in the book, you would be surprised how many businesses are adopting them. In Boston alone there are countless businesses that have decided that basic business objectives are no longer sufficient to achieve a successful enterprise. Working alongside these entrepreneurs is an inspiration and I am excited about where our growing chapter will go in 2019.
Already we are planning 10 events and initiating corporate engagement with many established firms that want to know more about CC.
These companies know that many of the people that they will hire will expect business practices that seek a higher calling than business profits as usual. And many of those new hires will be Millennials who are now bigger than Baby Boomers. If you are in business, you will have to pay attention to this group and their values because they are not like their Baby Boomer parents.
Want to know more? Go to http://consciouscapitalismboston.org/ to see what we are all about and to sign up for events. I hope to see you there!
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